To supercharge your entrepreneurial journey!

Digital Marketing

Digital Marketing is a vital aspect of modern entrepreneurship, as it enables businesses to reach a global audience efficiently.
In this subject, students explore the strategies and tools needed to create effective digital marketing campaigns.
Topics include social media marketing, search engine optimization (SEO), content marketing, and data analytics.
Students will learn how to harness the power of digital channels to promote their products or services and connect with customers in the digital age.

Objectives

  • Master digital marketing strategies for reaching a global audience.
  • Learn to create and implement effective digital marketing campaigns.
  • Explore SEO, content marketing, social media marketing, and data analytics.
  • Gain the skills to leverage digital channels to promote products or services and engage with customers effectively.

Course Outline

  • Introduction to Digital Marketing

  • Understanding Online Consumer Behavior

  • Market Research and Analytics

  • Search Engine Optimization (SEO)

  • Content Marketing and Strategy

  • Social Media Marketing

  • Email Marketing

  • Pay-Per-Click (PPC) Advertising

  • Display Advertising and Retargeting

  • Affiliate Marketing

  • Mobile Marketing

  • Video Marketing

  • Social Media Advertising

  • Online Reputation Management

  • Web Analytics and Conversion Optimization

  • E-commerce Marketing

  • Digital Marketing Campaign Planning

  • Digital Marketing Metrics and KPIs

  • Budgeting and ROI Analysis

  • Digital Marketing Trends and Emerging Technologies

To supercharge your entrepreneurial journey!