To supercharge your entrepreneurial journey!

Marketing Strategies

In this essential module, aspiring entrepreneurs will dive into the dynamic world of marketing.
Participants will gain a comprehensive understanding of various marketing channels and strategies to effectively promote their products or services in the competitive business landscape.
From digital marketing and social media campaigns to traditional advertising methods, this subject will equip students with the knowledge and skills needed to create impactful marketing plans tailored to their specific business ventures.
Through case studies and hands-on exercises, participants will develop a strategic mindset, enabling them to reach and engage their target audience efficiently, ultimately driving business growth and success.


  • Understand the fundamental concepts of marketing, including the marketing mix, market segmentation, and consumer behavior.
  • Explore various marketing channels, both online and offline, and learn how to select the most suitable ones for their businesses.
  • Develop the ability to create targeted marketing campaigns that resonate with their specific target audience.
  • Analyze and interpret marketing data and metrics to make informed marketing decisions.
  • Gain practical experience by developing and presenting a comprehensive marketing plan for their own business idea.

Course Outline

  • Introduction to Marketing Strategies

  • Market Research and Consumer Behavior

  • Target Market Identification and Segmentation

  • Branding and Positioning

  • Product Development and Management

  • Pricing Strategies

  • Distribution and Channel Management

  • Integrated Marketing Communications

  • Digital Marketing Strategies

  • Social Media Marketing

  • Content Marketing and SEO

  • Advertising and Promotion

  • Sales Strategies and Relationship Marketing

  • Marketing Analytics and Metrics

  • Marketing Campaign Planning and Execution

  • International Marketing Strategies

  • Marketing Ethics and Social Responsibility

  • Marketing Plan Development and Presentation

To supercharge your entrepreneurial journey!